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Search Engine Optimization (SEO) Specialization

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Search Engine Optimization (SEO) Specialization Outline

  • Introduction & Overview of the Course
  • How Search Engines Work
  • What is Search Engine Optimization?
  • On-Page SEO & Off-Page SEO
  • User Intent
  • Sitemap
  • Rich/Featured Snippet
  • SEO Redirects 
  • Intro: Keyword Research
  •  Niche Market
  •  Types of Keywords
  • Keyword Research With tools
  • Google Trends for Keyword analysis
  • Using Discussion Forums to Identify Niche Markets
  •  Long Tail Keywords
  •  How to Analyze Keywords Competition
  •  How to Analyze Competitors Kws
  •  Keyword Clustering 
  • Commercial Intent behind a Keyword
  • Informational Kws
  • Quiz 1: Let’s Test Your Keyword Research Knowledge.
  • Search for New Keyword Using a Phrase, Website or Category
  • Understanding Search Setting in Google Keyword Planner
  • How to Get search volume for a list of keyword
  • How to Find New Keywords in Google Keyword Planner
  • Introduction of On-Page Optimization
  • Title Tag For SEO
  • Using Modifiers in the Title Tag to Rank long tail keywords
  • How to Optimize Header Tags for Good SEO
  • Understanding Bounce Rate of a website
  • How to Decrease the Bounce Rate
  • Canonical Tag
  • Dwell Time: What you Need to Know for SEO
  • LSI Keywords in Your Content
  • URL Optimization
  • Internal Linking and External Linking
  • Understanding Keyword Prominence
  • Social Sharing Buttons for User Engagement
  • User Interface
  • Implementation of Structured Data
  • Website Compatibility 


  • Brief intro : Off-Page SEO 
  • Do follow vs No follow
  • Blog Commenting Sites (Google Alerts)
  • Broken Link Building
  • White Hat SEO Technique
  • Reviews Submissions
  • Coupon code Submission 
  • Web 2.0
  • Contextual Backlinks
  • Guest Posting
  • Social Bookmarking
  • Q/A submissions (Quora)
  • Quiz 2: Let’s Test Your Link Building Knowledge.


  • Introduction of Reddit 
  • How to Sign Up for a Reddit Account
  • Understanding Key Concepts of Reddit
  • How to Contribute Value to Reddit Community 
  • How to Be a Good Redditor

  • Introduction of Tumblr
  • How to Sign Up for a Tumblr Account
  • Understanding Key Concepts of tumblr
  • How to Create backlinks 


  • How to Add a Web Property to Google Search Console Account
  • How to Add a New User to Google Search Console Account
  • Explaining Search Appearance on Google Search Console.
  • Understanding HTML Improvements Report on Search Console
  • How to Use Search Analytics Report in Google Search Console
  • Explaining Links to Your Sites Report in Google Search Console
  • Finding Index Status of Your website in Google Search Console
  • Understanding Crawl Errors report in Google Search Console
  • Understanding The Fetch as Google tool in Google Search Console


  • Google Panda Update
  • Google Penguin Update
  • Google Hummingbird Update
  • Google Pigeon
  • Quiz 3: Let’s Test Your Knowledge about Google Algorithm Updates


  • Google Backlink Ranking Factors
  • Google Domain Level Ranking Factors
  • Google Page Level Ranking Factors
  • Site Level Ranking Factors
  • User Interaction Signals Ranking Factors
  • Onsite Spam Ranking Factors
  • Quiz 4: Let’s Test Your Knowledge about Google Ranking Factors


  • Joining Pinterest as a Business
  • Setting up Pinterest Boards and Pins
  • How to Get Your Pins Noticed on Pinterest.


  • (Signing Up)
  • (Grow Community)
  • (Earn Promotional credits)
  • (Schedule Posts)


  • Indexation issues, including their impact site accessibility
  • Duplicate issues
  • MetaData issues
  • Crawl errors
  • Readability errors

I like to call myself an Entrepreneur who converts visitors into customers. A skilled & highly experienced digital marketing professional who optimizes websites in order to achieve a better position in SERPs. Staying up to date with the latest techniques and technologies in Digital Marketing such as Branding, Social Media Marketing, Search Engine Optimization including keywords and competitive analysis and research, link building techniques etc. I’ve done on-page optimization and keyword research, strategy creation for a number of websites from different industries. I have experience in gaining traffic, rankings and company branding as well.

Working in a very tough and competitive environment. In this time I have gained diversified experiences and have the ability to work effectively under pressure and stress. Motivated to work efficiently without direct supervision in a busy environment, handling many tasks simultaneously; able to prioritize workload and multi-task. Effective communication/interpersonal skills and a team player; interact positively with a wide range of people, and establish relationships based on respect. Generate spirit of enthusiasm in personnel, prompting ready implementation of recommended processes. Also working as a Professional Freelancer.

Computer proficiency on Windows platforms includes Microsoft Word, Excel, Outlook Express, PowerPoint, Internet communications and research etc.

Primary Roles:
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • The Social Media Campaign, Strategies
  • Google Search Console and Analytic
  • Online Store (eCommerce) Customization, Administration and Marketing
  • Business Planning
  • Digital Media Marketing
  • Marketing Plan, Strategy, and Execution
  • E-commerce
  • Customer Services (Online Support, Technical Support)
  • Sale’s Management
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